Smash Cricket Co.
Smash Cricket Co. is an independent cricket equipment business founded in 2016. They target their small range of products at players who are new to the game, particularly young adults and children. I was tasked with designing a complete brand identity from scratch with the aim of creating an exciting and fresh look that would set Smash Cricket Co. apart from the more traditional and established cricket and sports brands in the marketplace.
Inspired by the bold visual language of American sports branding I designed an identity based around a company mascot ‘Smash’ which serves as the centrepiece of the brand. The final identity provides Smash Cricket Co. with a flexible visual tool kit that contains a range of graphical devices which can be used in isolation or in a variety of combinations whilst maintaining a consistent look.
